Ignore the too-cute by half photo that gives Matt Damon a halo and give the article a shot. It's a pretty interesting look at the effort to bring clean water wells to Africa and the unconventional ways that Matt Damon is pursuing this goal.
Still, even after White had led dozens of projects, he remained frustrated. "Projects -- everyone's projects -- were failing at a really high rate." Communities had broken wells or faucets that villagers were unable to repair, or the wells produced water more dangerous than that of the filthy rivers that flowed nearby. There were also few, if any, sanitation projects. "In the '80s and '90s, the approach was really supply-driven -- 'We are here to give you your water project,' " he says. Dig a well, put up a plaque, take a picture, and scram. "People were designing projects for people, not with them." White came to understand that community engagement (a term rendered almost meaningless by politicians, major brands, and social-networking companies) is a life-or-death strategy in the developing world. "There needs to be a water committee. At least 80% of the community needs to sign up and raise money for the project, participate in its construction and up-keep," he says. That's how a project turns from top-down charity to bottom-up sustainability.